A premium brand that got significantly worse but didn't drop the price? Seems obvious that this is going to be a story about private equity or a similar acquisition, and indeed it is.
https://www.worseonpurpose.com/ has a giant list of these, with a tracker that breaks down hundreds of once-premium brands and the exact changes that the companies that acquire the brands make to make the things cheaper and worse, capitalizing on the good name of the company until they wear it down completely.
https://www.worseonpurpose.com/ has a giant list of these, with a tracker that breaks down hundreds of once-premium brands and the exact changes that the companies that acquire the brands make to make the things cheaper and worse, capitalizing on the good name of the company until they wear it down completely.