Comment by hyperadvanced

In retrospect this is very similar to the Apple strategy: don’t invest heavily in doing something that isn’t already a core competency, position for novel uses of the tech but don’t build it per se. Apple probably would have benefitted in the last 4 quarters from hyping a custom model stack but it doesn’t seem that this strategy paid off to even close to 20% ROI while Apple got to hold their cash and organizational focus on their main thing