I also feel this way with brands. I hate going to a hotel and the signs trying to be cute "Welcome home". No I'm not home.
Theres definitely a psychological gag reflex built in us when something foreign is pretending to be human/friendly. A version of the uncanny valley that sends warning signals in our brain that they are lying and therefore dangerous.
Theres definitely a psychological gag reflex built in us when something foreign is pretending to be human/friendly. A version of the uncanny valley that sends warning signals in our brain that they are lying and therefore dangerous.