I'd skip the FB ads unless your product is not related to tech. Most tech savvy users have adblock and won't see the ads resulting in poor conversion rates.
For 20,000, I would spend it on a designer to make your product look great if you already have an MVP. If not, you should be working on getting an MVP and not worry about ads just yet.
An easy way for market validation would be to use a sign up page like launchrock and put in a elevator pitch. Ask friends to share on FB/Twitter and see the response.
For 20,000, I would spend it on a designer to make your product look great if you already have an MVP. If not, you should be working on getting an MVP and not worry about ads just yet.
An easy way for market validation would be to use a sign up page like launchrock and put in a elevator pitch. Ask friends to share on FB/Twitter and see the response.