Hard to assess what this rule will actually accomplish. Ultimately AI will be involved in all creative processes going forward, so all pieces of media will have at least some basic AI disclaimer. At the same time, the bad actors that the EU is so paranoid about (Russians secretly undermining our democracy and other boogeymen) will obviously not use the label.
But it's another tool in the EU's toolkit to arbitrarily enforce fines on big tech when politically convenient, of course. That's one thing we remain good at.
Hard to assess what this rule will actually accomplish. Ultimately AI will be involved in all creative processes going forward, so all pieces of media will have at least some basic AI disclaimer. At the same time, the bad actors that the EU is so paranoid about (Russians secretly undermining our democracy and other boogeymen) will obviously not use the label.
But it's another tool in the EU's toolkit to arbitrarily enforce fines on big tech when politically convenient, of course. That's one thing we remain good at.