I think it's less about this: You know about quizlet and choose to use it at $5/mo
And more about this: The average person doesn't know about quizlet and asks chatgpt to build them a flashcard app. They may pay $20/mo to have chatgpt build it.
Or this: If there's a blue ocean space where an app like quizlet doesn't exist, the competition is now 10x what it used to be. And the advertising cost is higher because there's more competition there.
I think it's less about this: You know about quizlet and choose to use it at $5/mo
And more about this: The average person doesn't know about quizlet and asks chatgpt to build them a flashcard app. They may pay $20/mo to have chatgpt build it.
Or this: If there's a blue ocean space where an app like quizlet doesn't exist, the competition is now 10x what it used to be. And the advertising cost is higher because there's more competition there.