Well, that's the grey area, isn't it? It's one thing if I invest in something and it fails. It's another thing if someone pretends to take your money as an investment and instead goes to Vegas and blows it. In other words, the difference between merely a bad investment and fraud.
Kickstarter can't afford to conflate the two, or people will stop investing. So they're in a tricky spot, trying to ensure that users understand that they aren't customers and that the startups can fail, while also ensuring that customers have faith that the vast majority of startups will succeed.
Kickstarter can't afford to conflate the two, or people will stop investing. So they're in a tricky spot, trying to ensure that users understand that they aren't customers and that the startups can fail, while also ensuring that customers have faith that the vast majority of startups will succeed.