The problem is labeling conventions leading to inaccurate assumptions of what's even IN that "protein powder"...
you would think the protein, being the largest in print, is the primary ingredient but no. A serving is 51grams, and the protein makes up 21grams of that serving: less than half, that's not a 'protein powder' if the primary ingredient isn't protein.
It should be labeled "SUPERFOODS with protein" not the other way around.
There have been other things similar in scope less readily recalled. It may seem minor to some... but labeling accuracy and transparency is something we had to fight for collectively.
For example: this is a minor annoyance, but comes readily to mind.
https://www.costco.com/p/-/orgain-organic-protein-and-superf...
The problem is labeling conventions leading to inaccurate assumptions of what's even IN that "protein powder"...
you would think the protein, being the largest in print, is the primary ingredient but no. A serving is 51grams, and the protein makes up 21grams of that serving: less than half, that's not a 'protein powder' if the primary ingredient isn't protein.
It should be labeled "SUPERFOODS with protein" not the other way around.
There have been other things similar in scope less readily recalled. It may seem minor to some... but labeling accuracy and transparency is something we had to fight for collectively.