About halfway through the campaign we figured out that of all variables that affect user behavior (design, usability, imagery, etc.), copy has the highest ROI
I thought I'd highlight this because it is true, apparently not obvious since everyone discovers it for themselves, and wildly actionable by many people on HN.
I thought I'd highlight this because it is true, apparently not obvious since everyone discovers it for themselves, and wildly actionable by many people on HN.