I don't understand the $10 part. Today's $10 is 2027's $12. You mentioned inflation.
It should be value for value, or pegged to a state's minimum wage or something, but then you lose the $10 marketing angle.
Sucks about getting laid off (been there, still there), but I don't see this as an ongoing concern if you are targeting consumers. If I am hungry, $10 is not my criteria. It could be $5, it could be $10.59 depending on fast I can get that protein in. Do I drive, does it get delivered, or do I just go downstairs to a taco stand.
OTOH, as others suggested, you could have businesses and franchises fight for foot traffic with coupons/promos.
It should be value for value, or pegged to a state's minimum wage or something, but then you lose the $10 marketing angle.
Sucks about getting laid off (been there, still there), but I don't see this as an ongoing concern if you are targeting consumers. If I am hungry, $10 is not my criteria. It could be $5, it could be $10.59 depending on fast I can get that protein in. Do I drive, does it get delivered, or do I just go downstairs to a taco stand.
OTOH, as others suggested, you could have businesses and franchises fight for foot traffic with coupons/promos.