It doesn't really seem the same. In coupon hunting, I might not want to spend time finding a coupon and decide to pay full price. That's my choice.
In surveillance pricing, I wouldn't get that choice, I'd just get a custom-to-me price. I'd have no idea how the company decided to charge me more or less than they charged my friend. And no idea how to change the price I'm offered, so it would be terrible if the algorithm decided to charge me +15% for everything.
In surveillance pricing, I wouldn't get that choice, I'd just get a custom-to-me price. I'd have no idea how the company decided to charge me more or less than they charged my friend. And no idea how to change the price I'm offered, so it would be terrible if the algorithm decided to charge me +15% for everything.