How the article is designed - it took me a while to understand that 42floors was not the company performing the tracking. I initially went there to find a name of the company (to put it on permaban in my NoScript), yet the only organization popping up while skimming through the page was 42floors. I was a bit spooked when I checked the noscript-list for blocked resources and saw the url I thought was tracking me.
After that, I looked at the URL-bar and it took that long for me to click.
After that, I looked at the URL-bar and it took that long for me to click.