Comment by hedgehog

At the time there was also a major push to bring desktop computing and the web to the general population, remember this was a time when cutting costs enough to market a $1000 PC ($2000 adjusted for inflation) was considered a major achievement, the very bottom of the market. I get the sense that Apple was trying to distance its design as much as possible from square-cornered beige boxes as possible to signal that the products were for normal people.