Teaching kids to ignore / combat that is just one part of what we need to do. Sadly not all parents are as forward thinking as this, and are quite happy to subconsciously nudge their children into gendered roles.
If we combat this at the systemic level we stand a much better chance of bringing up successive generations in a less biased way, and maybe one day society will look back and think of our time as barbaric in the field of gender equality.
I don't think this is fight we can totally win now, or even in 20 years, but that doesn't mean we should give up. If we help just a single child become comfortable with their own identity, without fear of crossing gender stereotype lines I think we might get there.
If we combat this at the systemic level we stand a much better chance of bringing up successive generations in a less biased way, and maybe one day society will look back and think of our time as barbaric in the field of gender equality.
I don't think this is fight we can totally win now, or even in 20 years, but that doesn't mean we should give up. If we help just a single child become comfortable with their own identity, without fear of crossing gender stereotype lines I think we might get there.