Beyond the privacy marketing angle, e2e allows companies with global exposure to sidestep any unpleasantness when they get a subpoena from Bumfuck, Nowhere.
Sure, the NSA, GCHQ and Mossad have a way to exfiltrate the unencrypted data but proprietary e2e is a good thing for most people IMO. Shifts the risk from "my messages are theoretically available to most law enforcement in the globe" to "YOU’RE STILL GONNA BE
MOSSAD’ED UPON"[0]. This is specially good for me because I know the equivalent to the FBI where is live is too cheap to buy a Cellebrite [1] license.
EDIT: I suppose someone could ask about Meta. The reason behind their support for scanning (and removing e2e in facebook msg) is simply regulatory capture. The zucc wishes to have a letter of marque to "protect" your children and remove the "unsafe" competitors.
EDIT2: Used the wrong term, I mixed up exfiltration channel with sidechannel attack.
Sure, the NSA, GCHQ and Mossad have a way to exfiltrate the unencrypted data but proprietary e2e is a good thing for most people IMO. Shifts the risk from "my messages are theoretically available to most law enforcement in the globe" to "YOU’RE STILL GONNA BE MOSSAD’ED UPON"[0]. This is specially good for me because I know the equivalent to the FBI where is live is too cheap to buy a Cellebrite [1] license.
[0] https://www.usenix.org/system/files/1401_08-12_mickens.pdf [1] https://arstechnica.com/gadgets/2025/10/leaker-reveals-which...
EDIT: I suppose someone could ask about Meta. The reason behind their support for scanning (and removing e2e in facebook msg) is simply regulatory capture. The zucc wishes to have a letter of marque to "protect" your children and remove the "unsafe" competitors.
EDIT2: Used the wrong term, I mixed up exfiltration channel with sidechannel attack.