I've found LLMs useful for surfacing popular recommendations. I also get the overwhelming feeling that it's all very early days still when the machine mixes together whatever was crawled into the weights with a web search or two and dumps it into a markdown blurb.
I totally agree with the above that a more polished and less obvious use of LLMs integrated back into search engines may be more useful, but will definitely be more usable.
I totally agree with the above that a more polished and less obvious use of LLMs integrated back into search engines may be more useful, but will definitely be more usable.