They are a hyper local business. The chance of making any revenue off EU users is close to 0, which is much higher than the cost of figuring out EU compliance.
The conversation went like this:
IT director: “If we serve ads or collect data from EU users we have to be GDPR compliant. That’ll cost several thousand dollars worth of employee time”
Exec: “how much revenue is attributable to EU users.”
The conversation went like this:
IT director: “If we serve ads or collect data from EU users we have to be GDPR compliant. That’ll cost several thousand dollars worth of employee time”
Exec: “how much revenue is attributable to EU users.”
IT: “Single digit dollars per year”
Exec: “is there a cheaper solution?”