As much as I hate OpenAI for hijacking the term "open", and I love the idea of OpenAI losing, I am not sure if I agree with it.
Trademarks are first intended to protect consumers, so that if it says Coca Cola, then the Coca Cola company made it, for the better of for the worse, but at least you know.
OpenAI is already a well known name in Europe, and when I see OpenAI on a product, I expect it to be a product of that company. It doesn't mean I will want to use it, I may even want to avoid it, but I don't want it to be from someone else. By denying that trademark, anyone could call their product OpenAI, and I don't think that situation would benefit the consumer.
Trademarks are first intended to protect consumers, so that if it says Coca Cola, then the Coca Cola company made it, for the better of for the worse, but at least you know.
OpenAI is already a well known name in Europe, and when I see OpenAI on a product, I expect it to be a product of that company. It doesn't mean I will want to use it, I may even want to avoid it, but I don't want it to be from someone else. By denying that trademark, anyone could call their product OpenAI, and I don't think that situation would benefit the consumer.