how much of this is just trying to optimize the nutrition facts to come across as less unhealthy? the "full of air" version is half the fat and has less sugar. consumers are generally trending in the direction of avoiding these two line items so guess it's a win win for breyers if it's also cheaper to make.
edit: also if i'm looking at the website correctly, it looks like both the "ice cream" version and the "frozen dairy desert" version are the same price ($6.99):
edit: also if i'm looking at the website correctly, it looks like both the "ice cream" version and the "frozen dairy desert" version are the same price ($6.99):
- https://www.fairwaymarket.com/sm/planning/rsid/4000/product/...
- https://www.fairwaymarket.com/sm/planning/rsid/4000/product/...