I think the reason for this is that if you're targeting folks for whom Europe-sovereignty resonates as an important factor, those will also care about sovereignty and self-sufficiency in general, and thus just skip your SaaS and go right for (semi) self-hosting.
While for the other side where the sovereignty is not an important factor, it's product quality that matters.
You can absolutely make a European startup that sells B2B SaaS, successfully, it just has to be better than the competition, and being European will not be enough.
While for the other side where the sovereignty is not an important factor, it's product quality that matters.
You can absolutely make a European startup that sells B2B SaaS, successfully, it just has to be better than the competition, and being European will not be enough.