Comment by cclark20

I wonder if car companies are going to be looking at lessons from the tech world specifically Apple and Microsoft and think: Ok maybe these guys ARE the new apple of car companies ... We don't want to be the microsoft of car companies so let's innovate instead of dying. I know innovation isn't exactly at the heart of the car companies but these guys can't be living in a total vacuum. Every single publication in the world is likening Tesla to Apple. The significance and parallels can't be lost on them. I would be really surprised if BMW & Lexus & Audi don't come out with their own competitive answer. Unless it's already too late?