In what sense is AI like paying for ads? In one case you legitimately lose to the competition if you stop (prisoner's dilemma). In other case, whether and how much you lose depends almost entirely on how much it actually impacts your productivity in practice (or not).
If you're referring to the public perception benefits (supposing those even exist, which isn't clear to me), then it seems easy to make a lot of noise via PR while doing the minimal amount internally to explore the use case and not actually push it as hard as you say.
If you're referring to the public perception benefits (supposing those even exist, which isn't clear to me), then it seems easy to make a lot of noise via PR while doing the minimal amount internally to explore the use case and not actually push it as hard as you say.