Decided to run Ferguson on YC's homepage. Here's the first fix it suggested:
"The single most important fix is adding a batch application deadline and a one-line post-CTA microcopy note beside the Apply button. 'Applications for [Season] close [Date] · Takes ~1 hour' would transform a timeless invitation into a time-sensitive opportunity and remove the opacity that currently surrounds the most important click on the page."
"The single most important fix is adding a batch application deadline and a one-line post-CTA microcopy note beside the Apply button. 'Applications for [Season] close [Date] · Takes ~1 hour' would transform a timeless invitation into a time-sensitive opportunity and remove the opacity that currently surrounds the most important click on the page."