Do you have lots of contacts in your industry? If so, consider solving their problems with existing tech for now. Most unloved corners of the physical economy will pay a give-a-darn premium to smart people who genuinely care about doing good work and satisfying their customers.
If it’s new tech or bust, build the most honest techno-economic model you can and use that to make your go/no-go decision.
If it’s new tech or bust, build the most honest techno-economic model you can and use that to make your go/no-go decision.