One word, transparency. Being open about the research and outcomes. This is a situation good science communicators can help with.
Engage the skeptics in open debate and address their concerns, not censorship and embarking on cancellation campaigns.
However uncomfortable it seems, the median person in society isn't going to do a thorough literature review to make up their mind, they'll do it based on personal instincts.
Engage the skeptics in open debate and address their concerns, not censorship and embarking on cancellation campaigns.
However uncomfortable it seems, the median person in society isn't going to do a thorough literature review to make up their mind, they'll do it based on personal instincts.