Bold of you to think individuals are a big part of their marketshare and explosive growth. My company introduced enterprise last month and the bill was US$110k for a few dozen folks using it Claude Code and Design.
Do the Pro and Max plans help with word of mouth and whatnot? Sure, but the individual with a Max plan (or 4...) are all subsidized by the big spenders
Do the Pro and Max plans help with word of mouth and whatnot? Sure, but the individual with a Max plan (or 4...) are all subsidized by the big spenders