I think this all stems from Baby boomers controlling the narrative. Baby boomers had an insane relationship with the sun. Getting crispy brown tan, using tanning oils, using that metal collar to blast sun directly into their face, and frequenting tanning beds were viewed as totally normal and healthy things.
Big surprise they all got skin cancer. Then they swung the pendulum all the way back and now preach 24/7 sunscreen and never letting the sun touch you.
Big surprise they all got skin cancer. Then they swung the pendulum all the way back and now preach 24/7 sunscreen and never letting the sun touch you.