Speaking as a parent, Lego is a terrible toy. Legos are only available in build-one-thing sets now - 100+ tiny pieces which build one thing, and if you lose a piece, you can't build that one thing any more, and the pieces aren't suited to building anything else. Plus the resulting toys are terrible - you can't play with them, they fall apart! I suppose I could glue every piece together, but that seems tedious. It makes for very profitable presents-from-grandma, but it's a crappy toy. I've embargoed Legos in my house.
Speaking as a marketer, HN should understand that this is a piece of viral marketing from Lego. It was created by an ad agency, not by good customer service.
Speaking as a marketer, HN should understand that this is a piece of viral marketing from Lego. It was created by an ad agency, not by good customer service.