What people are now talking about here is to normalise the “average volume” (by using compression to increase it, or just lowering the volume to decrease).
The problem is the “average volume” of 30 minutes of video, depending on the content, could be quite low.
So matching the ad to that level might not work. The nightmare response we might get is the average volume of TV/movies will be pushed to the limit in future, removing any dynamic range or impact. To comply with the rules for ads. Sigh.
What people are now talking about here is to normalise the “average volume” (by using compression to increase it, or just lowering the volume to decrease).
The problem is the “average volume” of 30 minutes of video, depending on the content, could be quite low.
So matching the ad to that level might not work. The nightmare response we might get is the average volume of TV/movies will be pushed to the limit in future, removing any dynamic range or impact. To comply with the rules for ads. Sigh.