The imaging stuff is cool but the homepage is making me wince.
There's a compelling argument to be made that the level of detail in "mind reading" they are gesturing at is plain unrecoverable with hemodynamics. There's an irreversible loss of dimensions that occurs the instant you start recording blood instead of spikes on the neural circuits themselves, and it's not at all clear that what a VC reading the words "telepathy" is imagining even survives that transformation.
What you have is food delivery data for a neighborhood, this can tell you a surprising amount, including when they might throw a party. What it can't tell you, however, is who wore the best outfit and what was talked about over dinner. The information simply does not survive across the interface.
There is a spectacular canyon between "informed interpretation" and "mind reading"
There's a compelling argument to be made that the level of detail in "mind reading" they are gesturing at is plain unrecoverable with hemodynamics. There's an irreversible loss of dimensions that occurs the instant you start recording blood instead of spikes on the neural circuits themselves, and it's not at all clear that what a VC reading the words "telepathy" is imagining even survives that transformation.
What you have is food delivery data for a neighborhood, this can tell you a surprising amount, including when they might throw a party. What it can't tell you, however, is who wore the best outfit and what was talked about over dinner. The information simply does not survive across the interface.
There is a spectacular canyon between "informed interpretation" and "mind reading"