Comment by dfox

The fact that this is standard practice does not mean that it is not perverse. It kind of works sanely for plain Code39 (and even then you will see effects of doing that in weird places, like VAG stamping human readable VIN on a chassis, including the Code39 start/stop symbols), once you start using barcode fonts for Code128-derived symbologies (ie. UPC/EAN) the whole thing becomes a pointless exercise.