The owner of a thing deciding to whom they wish to provide access to the thing they own, is a necessary consequence of the concept of private property.
The only two alternative to a private entity making this decision are a government making this decision, or nobody making this decision, the latter of which is equivalent to both government and a private entity making the decision to do (1).
The only two alternative to a private entity making this decision are a government making this decision, or nobody making this decision, the latter of which is equivalent to both government and a private entity making the decision to do (1).