Comment by swagner11

Good pts.

This was born out of personal frustration and gap we saw with the online lead generation services in the auto space.

Dealers wanted a qualified ready buyer. A used car seller (or trade in) wants to know what they can get for it.

If we can make it a guarantee (like Truecar) that you'll get that price when you visit the dealer, then wouldn't you try it and visit the store?