> Why a randomized reservation order?
[...] we wanted to create a system that would be less frustrating and more fair for everyone. A launch that starts at a specific day and time tends to reward bots, people with fast internet connections, talented gaming fingers for quick F5/refresh reactions, and those who can schedule their life around that moment. By accepting reservation signups over the course of a few days, without any incentive to be first, we're hoping to take away some of that friction.
This is nice.