It's not about people who don't know what computers are. It's about creating simple solutions to common problems. Most people do not want to fiddle with their computers regardless of how well they understand them, they want to accomplish a task and move on. Even as a developer this is why I choose OS X over Linux.
The question is how far can they push it without totally frustrating the power users. I think it may be inevitable that Apple eventually stops making machines that the majority of non-Apple developers can tolerate.
The question is how far can they push it without totally frustrating the power users. I think it may be inevitable that Apple eventually stops making machines that the majority of non-Apple developers can tolerate.