Good piece, but I think there's a missing angle to it. He cites a study showing how often people say they "use AI", and a little over 50% use it less than once per week.
If we're just talking about AI chat interfaces, sure. But I think the way that AI usage is going to grow isn't mostly by getting more chat engagement. It's about baking AI features into software that people already use.
For example, suppose you asked the same people "How often do you search on Google?" I am willing to bet the numbers go up a lot. And all of those people are "using AI" in a very real sense, they just don't think about it when it's baked in.
If we're just talking about AI chat interfaces, sure. But I think the way that AI usage is going to grow isn't mostly by getting more chat engagement. It's about baking AI features into software that people already use.
For example, suppose you asked the same people "How often do you search on Google?" I am willing to bet the numbers go up a lot. And all of those people are "using AI" in a very real sense, they just don't think about it when it's baked in.