the poor countries use WhatsApp mostly due the fact that sms was costly.
so you're tryna to monetize against businesses serving poorer users. yes - they maybe more in number but margins are razor thin.
the richer countries where margins are higher - sms, email, etc are cheaper & permission less. so eventually most providers most settling on email & sms/rcs.
the poor countries use WhatsApp mostly due the fact that sms was costly.
so you're tryna to monetize against businesses serving poorer users. yes - they maybe more in number but margins are razor thin.
the richer countries where margins are higher - sms, email, etc are cheaper & permission less. so eventually most providers most settling on email & sms/rcs.