The title reminds me of an interesting ancient Chinese anecdote. And it is also a bit ironic that Toyota has gotten itself into some scandals recently (
https://www.bbc.com/news/articles/c1wwj1p2wdyo).
King Wen of Wei asked Bian Que:
“Of you three brothers, all physicians, who is the finest in the healing art?”
Bian Que replied:
“My eldest brother is the finest; my second brother comes next; I, Bian Que, am the least of the three.”
King Wen said:
“May I hear why?”
Bian Que answered:
“My eldest brother sees illness in the spirit, before it has taken shape, and removes it unseen; therefore his name is known only within our household.
My second brother treats illness when it is but a hair’s breadth from appearing; therefore his name does not travel beyond our village lane.
As for me, Bian Que: I pierce the blood vessels, administer strong medicines, and cut open the flesh. Thus, by such visible acts, my name has spread among the lords.”
King Wen of Wei asked Bian Que:
“Of you three brothers, all physicians, who is the finest in the healing art?”
Bian Que replied:
“My eldest brother is the finest; my second brother comes next; I, Bian Que, am the least of the three.”
King Wen said:
“May I hear why?”
Bian Que answered:
“My eldest brother sees illness in the spirit, before it has taken shape, and removes it unseen; therefore his name is known only within our household.
My second brother treats illness when it is but a hair’s breadth from appearing; therefore his name does not travel beyond our village lane.
As for me, Bian Que: I pierce the blood vessels, administer strong medicines, and cut open the flesh. Thus, by such visible acts, my name has spread among the lords.”