Teenage Engineering seems to run partly on hype and halo effect. It makes cool things you can’t afford, and you buy something cheaper. Selling a vinyl cutting machine keeps them in the news, which keeps them in your mind, and then you think about how you always wanted an OP-1 but oh maybe you could buy the EP-133 instead.
I’m sure there’s a price at which the vinyl cutter is profitable.
I’m sure there’s a price at which the vinyl cutter is profitable.