A big reason Stripe got big was because they got their YC cohorts to use it. Payments before that was complicated and even though PayPal existed, most people didn’t know you could process credit cards like Stripe, you don’t need a PayPal account or wallet. It’s why they bought Braintree and that added even more confusion.
The lesson is, marketing to developers works. And the best way to market to them to by making their job easier.
The lesson is, marketing to developers works. And the best way to market to them to by making their job easier.