It's also just sort of generally used as easily spotted value in a hex editor. similar to DEADBEEF, ABADBABE, CAFED00D, and probably a bunch more variations on the concept. CAFEBABE seems especially prolific, getting used for -- among other things -- poison value for memory pools in plan9 and MACH-O universal object files magic number[0]
[0] https://en.wikipedia.org/wiki/Hexspeak