While this is true, for many customers who aren't technical (in a computer sense, since they may have significant highly technical expertise in another field, such as agriculture), "tech" (meaning computers) just means what we'd call anti-features since from their vantage point everything with a computer (or with "tech") isn't respecting their ownership rights. And, even among people who understand the distinction, there's a reasonable expectation that computers embedded in products that don't specifically market otherwise will have such anti-features.
So, even if computers in and of themselves are completely valid in such product categories saying "No Tech" (which means "no computers") is a great way to market to people who really just want to avoid anti-ownership anti-features.
Lastly, I find it mildly amusing that a tractor (which is very clearly a form of technology, in the traditional definition of the word where fire and printing presses are technology too) is now being marketed as having no technology.
So, even if computers in and of themselves are completely valid in such product categories saying "No Tech" (which means "no computers") is a great way to market to people who really just want to avoid anti-ownership anti-features.
Lastly, I find it mildly amusing that a tractor (which is very clearly a form of technology, in the traditional definition of the word where fire and printing presses are technology too) is now being marketed as having no technology.