The issue is that problem one is real, but not in a way that's beneficial to other advertising products.
Search, social and app store ads are over rated in that a lot of brands should probably decrease their investment, but things like programmatic display ads are absolutely not under rated. The correct number of dollars that should be spent on those placements is close to zero.
Search, social and app store ads are over rated in that a lot of brands should probably decrease their investment, but things like programmatic display ads are absolutely not under rated. The correct number of dollars that should be spent on those placements is close to zero.