Comment by voidpointer

According to the article, it was a Fitbit device belonging to a teenager... Chances are, the kid selected that nickname for the device a long while ago and forgot about it, and was probably unaware that the device was using Bluetooth at all, and that they should turn off their fitness tracker when the announcement came through...

At the same time, some people in the comments under the article are more or less calling for the death penalty for the kid...