Not just domain expertise. The hard part has always been marketing, distribution, risk appetite, motivation, grit, and patience.
There are plenty of things which are "trivial" to produce with no moat and yet are still million dollar businesses. Kebab stands. Water bottles. Barber shops. Movers.
There are plenty of things which are "trivial" to produce with no moat and yet are still million dollar businesses. Kebab stands. Water bottles. Barber shops. Movers.