I had a conversation with my industrial design teacher at university once about how slight ugly and uncommon design might have a positive effect on consumer demand over time.
I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a well-polished predictable design.
I don’t know if there is a psychological term for that phenomena in design but I think it’s related with mere-exposure effect [1]. A design that stands out and is uncommon, will evolve a deeper relationship over time with the observer than a well-polished predictable design.
1. https://en.wikipedia.org/wiki/Mere-exposure_effect