Genuinely asking: for which fads was it actually beneficial to jump in during the hype phase? Was there ever anything so critical that there was some huge disadvantage if you didn't adopt it right away?
ETA: I suppose the complicating factor, at least for B2B, is "customers demanding $fad", particularly when the purchasing decision makers don't actually understand what $fad is (e.g., "cloud", "blockchain", "ai", ...). If you don't become "$fad native" right away, you lose the Dunning-Kruger segment of the market.
Genuinely asking: for which fads was it actually beneficial to jump in during the hype phase? Was there ever anything so critical that there was some huge disadvantage if you didn't adopt it right away?
ETA: I suppose the complicating factor, at least for B2B, is "customers demanding $fad", particularly when the purchasing decision makers don't actually understand what $fad is (e.g., "cloud", "blockchain", "ai", ...). If you don't become "$fad native" right away, you lose the Dunning-Kruger segment of the market.