I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)