Microsoft have historically tended to dogfood their own products.
Obviously you want to be aware of what else is on the market, and use the right tool for the job -- but equally if you have a directly competing product, you'd prefer your org's telemetry and suggestions are directed towards improving your own software rather than your competitors'.
Obviously you want to be aware of what else is on the market, and use the right tool for the job -- but equally if you have a directly competing product, you'd prefer your org's telemetry and suggestions are directed towards improving your own software rather than your competitors'.