Don't worry about the small web. Most people running the small web don't do it for others but themselves. They don't care whether they have 5 visitors or 1 million. Visitors are just the cherry on top, my main reason for maintaining a small web page is to put down my thoughts, organize them, go back to them if I need to, and helping whichever stranger stumbles upon them along the way.
The small web and indie web audience doesn't use google. They use RSS readers:
https://shkspr.mobi/blog/2026/05/rss-feeds-send-me-more-traf...
https://matduggan.com/you-can-absolutely-have-an-rss-depende...
Small web is there to stay, big tech can't do much about it:
https://www.citationneeded.news/we-can-have-a-different-web/
The only threats to small web are:
* the lack of net neutrality
* lack of competition in the the PC component industry which is the backbone of cheap VPSes and hosting services
* browser monopoly, as any monopolistic browser could impose their small-web-unfriendly version of the web
The small web and indie web audience doesn't use google. They use RSS readers:
https://shkspr.mobi/blog/2026/05/rss-feeds-send-me-more-traf...
https://matduggan.com/you-can-absolutely-have-an-rss-depende...
Small web is there to stay, big tech can't do much about it:
https://www.citationneeded.news/we-can-have-a-different-web/
The only threats to small web are:
* the lack of net neutrality
* lack of competition in the the PC component industry which is the backbone of cheap VPSes and hosting services
* browser monopoly, as any monopolistic browser could impose their small-web-unfriendly version of the web